Every inquiry captured
Every deal on the board
Every follow-up on time
Every salesperson accountable
Every lead in, No lead twice
Lead Integrations
Portals, ads, website, and calls connect once, so every lead lands with its source attached automatically.
QR Code Lead Capture
Put a code on hoardings, brochures, or site boards, so offline marketing finally shows up as a real, measurable lead.
Unbroken Lead Chain
An old lead inquires again, and it's the same record - no duplicate, no fresh start, no lost context.
Your pipeline, your way
Nothing slips, Nobody guesses
Follow-up Tracking
Every follow-up scheduled, reminded, and logged, with overdue ones standing out before a lead goes cold quietly.
Employee-wise Tracking
Leads, calls, and closures shown per person, so reviews are backed by numbers instead of noise.
Timeline
A deal's whole story in one scroll - calls, visits, offers, notes - so anyone can pick it up, anytime.
Logs
Every change recorded, with who did it and when, so accountability never depends on asking around.
CRM Migration
Bring your old CRM and Excel data in - we help, free - and take everything back out, anytime.
What does a sales CRM for real estate do?
A real estate sales CRM captures every inquiry, tracks deals through stages like site visits and negotiations, and reminds your team of every follow-up. Unlike generic sales tools, it understands projects, units, and bookings, so your pipeline reflects how property actually sells.
Can I capture leads from hoardings and print ads?
Yes. Generate a QR code for any hoarding, brochure, newspaper ad, or site board. When someone scans it, their inquiry lands in your CRM with the source tagged, so you finally know which offline campaigns bring buyers.
What happens when an existing lead inquires again?
The chain doesn't break. If a lead comes back through a different ad, portal, or phone number, Build Formula recognises them and continues the same record. No duplicate entries, no lost history - your team sees the full story before they call.
Can I track each salesperson's performance?
Yes. Employee-wise tracking shows every team member's leads, follow-ups, site visits, and closures, so managers see effort and results side by side.
Can I import my existing leads from Excel?
Yes. Import from Excel or your previous system, and our team helps with migration at no cost. Export everything back out, anytime - your data is never locked in.
Can I customise pipeline stages and inquiry forms?
Yes. Set pipeline stages to match your sales process, and build dynamic forms with your own fields for each project, no developer needed.
Does Build Formula's sales CRM work for teams outside India?
Yes. Real estate teams across India use Build Formula, and we’re expanding across the USA, Canada, and Africa. Every plan includes onboarding, training, and ongoing support.