Catch every lead
Follow up on time
Close more deals
Grow your brokerage
0L+
0L+
Leads Managed
Leads managed Captured, assigned, and followed up across every brokerage on the platform.
500+
500+
Broker Onboarded
Brokerages onboard From solo brokers to multi-branch agencies across India and beyond.
0%
0%
Faster Follow-ups
Faster follow-ups Average improvement reported by brokerages after switching.
Leads
Scattered across portals, WhatsApp, and notebooks.
Every lead captured. Auto-assigned in seconds.
Follow-ups
Sticky notes and memory. Deals go cold.
Automatic reminders. No lead left waiting.
Pipeline
“Where is that deal?” Nobody knows.
Every deal, every stage, visible live.
Team
Agents work in the dark. You find out later.
Full activity tracking. Full accountability.
Payouts
Commission disputes. Excel wars.
Clean records. Clear payouts. Zero fights.
Reports
Month-end guesswork.
Live numbers, any time you ask.
Everything a broker needs. Built in Operating System.
Lead Capture
Inquiries from portals, ads, your website, and WhatsApp land in one inbox automatically. No lead slips away.
Sales Pipeline
Drag every deal from inquiry to closing on one visual board, so you always know where your money is.
Smart Follow-ups
Reminders fire automatically and tasks reach the right agent, so hot leads never go cold waiting.
AI Calling
New leads get called and qualified the moment they arrive, then handed to your team ready to close.
Team Management
See every agent's activity and performance in real time, so you coach with facts and reward fairly.
Bookings & Payments
Booking forms, documents, and payments connect into one clean client record. Closing without the paperwork chaos.
Property Management
Every property in one organized inventory with photos, pricing, and live availability. Answer any client question in seconds.
Property Sharing
Share properties as branded links and PDFs straight to WhatsApp, so you look professional and respond first.
Digital Cards
Every agent gets a digital visiting card that turns each introduction into a captured lead.
More than software.
A partner in your growth.
Live in a day
Import your leads, add your team, and start selling the same week.
Training that fits your day
Short sessions on real scenarios, so your team learns while they sell.
Every agent included
Ten agents or a hundred — the price doesn't move.
Help when deals can't wait
Fast answers from real people, because a stuck deal costs money.
Hear it from real estate professionals
Brokers who stopped chasing and started closing.
What is the best CRM for real estate brokers and agencies?
Build Formula is a CRM built only for real estate. Leads, follow-ups, pipelines, and bookings - connected. Brokers in India run their sales on it.
Can Build Formula capture leads from property portals and WhatsApp?
Yes. Leads from portals, ads, websites, and WhatsApp land in one inbox. Each one is auto-assigned to an agent.
Does it work for small brokerages or solo agents?
Yes. Start solo. Add agents as you grow. The price doesn't punish growth.
How is Build Formula different from a generic CRM?
Generic CRMs know contacts. Build Formula knows real estate. Projects, units, site visits, bookings, and commissions - built in.
How fast can my team start using it?
Most brokerages go live in a day. We import your leads and train your team. Onboarding is free.
How much does real estate CRM software cost?
Simple plans. Every agent included. No per-user fees, no hidden costs.
