Overcoming 7 Common Real Estate Industry Challenges in 2023

Real estate is a very challenging and highly competitive industry. Real estate is an industry that comes with its own unique set of challenges. Property management and changes in market demand are among the major challenges that affect the real estate industry. However, what really makes the industry so challenging and highly competitive is the sheer level of competition that exists. Nearly everyone is interested in buying or selling property, and it can be hard to stand out in such a crowded market. Moreover, finance-related challenges often come up in real estates, such as obtaining the necessary funding and ensuring positive returns on investments. As such, those who succeed in the industry must possess a combination of strong business skills, knowledge of the property market, and an ability to navigate the complexities of the industry’s financial aspects.

Common problems faced by the real estate industry in 2023

High Lead Generation Cost

High lead generation cost is one of the many issues affecting the commercial real estate industry. It can be challenging to generate leads in the construction industry due to several factors. One reason is that the construction industry is highly competitive, with many firms vying for limited projects. Another challenge is that the industry tends to be highly localized, with many construction companies largely dependent on local clients and projects. Additionally, there may be a lack of awareness among potential clients regarding the services that construction firms offer, which can make it difficult to generate leads. Successful lead generation strategies in the construction industry often require a combination of digital marketing, community engagement, and relationship building with clients and other stakeholders.

One of the major real estate problems currently faced by realtors is that lead cost is high compared to the conversion ratio. In today’s digital age, capturing leads is done mainly through online platforms like Google Ads and Zillow. While these platforms have skyrocketed in popularity, they have also led to a surge in lead costs. The initial cost per lead might appear attractive, but the challenge lies in converting that lead into a client. High lead costs can create a challenge for realtors, as the cost of generating leads can quickly pile up without resulting in any actual clients.


Try using CRM software that allows real estate businesses to collect, store, and manage all customer data in a centralized database. This reduces the time and cost spent on data entry and management and frees up resources for more critical tasks like lead generation.

CRM software also helps businesses prioritize leads based on their potential to convert. The system helps you identify leads with the highest probability to close a transaction, which saves time and effort on less valuable leads.

Fierce Competition

The crowded market is posing a challenge for real estate companies to stay afloat while the increasing competition is resulting in higher customer expectations. Competition is making it difficult for real estate companies to stand out in a crowded market. They need to invest in marketing, branding, and customer experience to differentiate themselves from competitors. Additionally, increased competition can lead to a reduction in profit margins and force real estate companies to be more innovative to stay relevant.

Real estate professionals face cut-throat competition these days. New players and disruptive technologies are entering the market, transforming the way transactions are conducted. The result is a highly dynamic and unpredictable industry where adapting to change is critical for success.


CRM software can help you analyze your sales data, track your performance, and identify areas where you can improve. By using this data to make informed decisions about your strategies and tactics, you can create a competitive edge that will help you succeed in the real estate industry. While it is not the only way to thrive in the industry, CRM software can certainly provide a lot of benefits and make your job easier in many ways.

Keeping up with Technology

The lack of accessibility to real-time information also poses a challenge in the real estate business. Due to the COVID pandemic, the construction sector has experienced significant delays, which have led to a decrease in the availability of real-time updates on properties. This lack of information has made it difficult for real estate agents to accurately advise their clients, and investors are unwilling to take the risk of investing in properties without reliable information about the current situation. Furthermore, a lack of information can ultimately increase the risk of fraud, for example, by agents providing outdated or inaccurate data. In short, without access to real-time information, the real estate business can face significant challenges and ultimately a loss of potential revenue. Therefore, finding new ways to increase the availability of real-time updates in a more reliable way is crucial for maintaining a healthy real estate market.


The construction industry has always been a conservative sector, but as technological advancements have expanded, keeping up with them has become an increasing challenge. In business processes such as customer relationship management (CRM), enterprise resource planning (ERP), and construction management software, real estate companies must integrate technology to streamline their operations and improve their bottom line. However, adopting new technology is challenging, especially since technology is always evolving. To keep up with technology, professionals in the real estate sector should stay up to date with trends and best practices. They must invest in technological training and embrace new tech tools to maintain their winning edge in a cutthroat market.

Less accessibility to real-time information

One of the most common challenges faced by real estate businesses is a lack of real-time information. This is particularly relevant when it comes to tracking the progress of construction projects. Real-time updates are crucial for the efficient management and completion of construction projects. Without this information, real estate businesses are left in the dark, which can lead to costly delays or errors. The ability to monitor projects in real-time enables real estate businesses to make timely decisions, stay on schedule, and manage costs more effectively. In today’s fast-paced business environment, real-time information has become a necessity, and the lack of it can put businesses at a significant disadvantage.


With the right CRM software, you can have access to real-time updates on a project’s progress. This means that you can track the progress of your team members, assign tasks, set deadlines, and monitor the completion of milestones in real time. This level of visibility into your projects enables you to make data-driven decisions, identify areas for improvement, and ensure that your projects stay on track to meet their targets. In addition, by having access to real-time updates, you can address any issues or challenges before they escalate, which helps to increase productivity and reduce costs. With the right CRM software, you can also collaborate with your team members, share documents and files, and communicate seamlessly, which helps to foster better teamwork and collaboration.

Time Management

In the fast-paced and constantly evolving real estate industry, time management is absolutely essential for success. Real estate professionals often find themselves juggling multiple tasks and responsibilities at once, from construction management to client meetings and property viewings. Without effective time management strategies in place, it can be easy to become overwhelmed and fall behind on important tasks. However, by organizing one’s schedules and prioritizing tasks, individuals can make the most of their time and ensure that they are using it efficiently. This can involve delegating repetitive and mundane tasks, creating a streamlined business process, and utilizing tools such as calendar apps to stay on track. Ultimately, mastering time management can help real estate professionals maximize their productivity and achieve their goals in this competitive industry.


CRM platforms offer marketing automation tools that automate routine tasks like scheduling, follow-ups, and data entry. This helps reduce manual workloads, minimize errors, and free up more time for productive work. With CRM software, project managers can track project progress in real-time, identify bottlenecks, and take corrective actions quickly. This can help ensure that projects stay on track and are completed on time.

Not having enough listing

Locating listings in the market can be a challenging task, particularly if you are unaware of the appropriate channels to explore. Nevertheless, there are several ways to ease this process, including contacting professional brokers who specialize in real estate transactions. These real estate agents have access to a vast database of listings and can customize your search according to your budget, location, and desired features. Another option is to use online platforms, such as real estate websites, social media, and classified ads, to browse through listings in your area of interest. By using these options, you can gather detailed information on property pricing, location, and features before formally submitting an offer or negotiating a deal. In conclusion, finding listings in the market can be overwhelming, but with the right approach, you can find your ideal property irrespective of your budget, preferences, or requirements.


In today’s digital age, it is essential for businesses to establish a strong online presence to stay competitive in the market. This is especially true in the real estate industry, where prospective buyers and sellers are increasingly turning to the Internet to search for properties and make deals. For builders and other players in the property business, creating property listings on popular platforms and actively engaging with customers on social media platforms can be a game-changer. This not only helps to expand their reach beyond traditional marketing channels but also allows them to build a more personal relationship with potential customers. By adopting a proactive approach to online marketing and building a strong reputation on listing platforms, businesses in the real estate industry can stay ahead of the curve and thrive in today’s digital marketplace.

Extended paperwork

The most time-consuming task in the real estate industry is paperwork. It takes a lot of time and effort to note down the client details, and payment details manually. And not finding them on time can be irritating. Builders can not focus on other important tasks because these mundane tasks take up a big chunk of them.

To avoid drowning in a mountain of documents, establishing a structured workflow is vital. Keeping up with paperwork for each property and client can be exhausting and eat up a significant portion of your time. Not only that, but it can also hinder your productivity in the long run.


Real estate CRM software saves you from the hustle of paperwork. CRM software helps agents and brokers manage and automate their business processes, including client communication, lead management, scheduling, task management, and transaction management. This means less time spent on paperwork, data entry, and manual processes and more time for agents and brokers to focus on building relationships with their clients and growing their businesses.

Wrapping up

Many of the issues like market volatility, and changing demographic trends slow down real estate business’s progress. To combat these cumbersome challenges and slow growth, technological advancement is the need of the hour. Adoption of technology leads to high productivity and efficiency for a successful property business.

Build Formula is tailor-made CRM software for the real estate sector, which can simplify your business in many ways. From property listing and management to customer relationship management, accounting, and reporting, Build Formula offers a comprehensive set of features. With this software, you can streamline your workflow and automate repetitive tasks, allowing you to focus on more critical aspects of your business.

Build Formula has a user-friendly interface, making it easy for both novice and experienced users to navigate the software. It also offers customizable templates for contracts, agreements, and other documents, saving you time and effort.
One of the significant advantages of Build Formula is its ability to integrate with third-party tools, like magicbricks and 99 acres.com for better-qualified leads. It is a game-changer for the real estate industry. By investing in this software, you can take your business to new heights and stay ahead of the competition.


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