Why Real Estate Software Without These Features Is a Waste of Money

It’s 2025, and AI is already taking over the world. With so many technological innovations happening around the world, every business is upgrading its management. In the era of artificial intelligence and machine learning, old-school businesses are finding it difficult to survive. Upgrading with time and embracing technology is a wise choice.  

Try real estate management software that can automate workflows, give an overview of projects, and help you track employees’ performance right from your phone. This article will guide you to choose the right real estate software for staying ahead in this competitive market. Below are the top features to look for while choosing CRM software for real estate business.  

A real estate software without lead management is a total waste of money. Because in real estate, constructing buildings isn’t everything. Selling them is the real task. With the lead management module, it becomes easy for the sales team to capture property enquiries, nurture them, and make property bookings. 

Imagine someone shows interest in your property, a software captures that, automatically sends complete details about the property he is enquiring for, and books a site visit for him. Smooth right? This is exactly how this feature works. So, either choose a real estate lead management software or a CRM software with lead management features.

For developers, the most exhausting job is to visit sites to monitor the progress of the project. But what if I say you could do this without visiting the site in person? Yes, you heard it right. With a construction management app, you can review the progress of all sites in a single dashboard of your smartphone. Project managers can upload the project-wise photos of all sites, and you can review them remotely. Such a big relief, right? 

If you are also missing quality leads just because your sales team is on leave, your business needs a real estate software with automation features. The best real estate CRM is one with inbuilt marketing automation. In which you can create campaigns and send bulk WhatsApp messages to potential customers. You can share brochures, video, and photos of properties with just one click. No need to cold-call clients for providing details.  

In the real estate industry, tasks are never-ending. Calling leads, following up with project managers, sending payment receipts to clients, and scheduling site visits with realtors, the list goes on and on. One task missed and the business faces a huge loss. To keep everything streamlined, a task manager works wonders. Opt for a software that allows you to create a task list, schedule them, and send a reminder before their due date.

It’s always recommended for real estate businesses to choose a tool that allows third-party integration. So the receipts/invoices can be shared on WhatsApp from the app itself. Also, the integration with property portals and lead generation sources like housing.com and magicbricks.com is a must. So you don’t have to make Excel sheets for leads.  

A work breakdown structure (WBS) is one of the key features for real estate developers. It breaks down big tasks into small, manageable tasks. WBS has small sections for the ceiling, floor, and lobby within a project, so it becomes easy to track and analyses them. It helps you increase productivity and streamline operations.  

Manually creating reports and analytics is a task for real estate professionals. But many software programs today come with an inbuilt reporting feature. Graphical presentation of the progress of projects, charts of properties sold, and bar charts of agents and brokers. So it becomes easier for management to track the performance of employees. Which project is taking too long due to inefficient workers? Which real estate agencies are inefficient and which are doing well?  

Real estate in 2025 is all about speed, efficiency, and smart decision-making. If your software doesn’t help you track leads, automate marketing, manage tasks, and monitor site progress all in one place, you’re wasting time and money. That’s where Build Formula makes a real difference. From capturing enquiries to closing deals, and from construction tracking to performance reports, it handles everything smoothly. Its customizable dashboards give you the liberty to create a tool that suits your specific business needs. No more juggling between tools. Switch to Build Formula and take your real estate business to the next level.