The Power of WhatsApp and CRM Integration in Real Estate Success

If you’ve ever felt the frustration of sending out a text message only to have it go unopened, or an email that goes unchecked for days on end, then you’re not alone. In today’s fast-paced digital world, it seems like getting someone’s attention is becoming increasingly difficult. But fear not, for there is one platform that reigns supreme in the realm of communication – WhatsApp Business. It’s no surprise that the opening rate of a WhatsApp message is higher than that of a traditional text or email. While text messages often go unopened and emails remain unchecked in overflowing inboxes, people are more likely to respond to and engage with WhatsApp messages. This trend has made WhatsApp business the most powerful tool for customer engagement today. In this article, we will delve into the reasons why WhatsApp integration is a must-have feature in a real estate CRM Software in India. Stay tuned to learn how integrating WhatsApp into your CRM (customer relationship management) software can take your business to the next level.

• In June 2023, the WhatsApp Business App was downloaded about 292 million times, with most users in India, followed by Indonesia.

• About 33% of people say they avoid long waits when contacting brands on WhatsApp, and 28% like that they can interact even after business hours.

• Mailchimp says that WhatsApp is more effective than email, with a 98% open rate compared to email’s 20%.

• Email and message conversion rates are 2-5%, while WhatsApp’s conversion rate is much higher at 45-60%.

• As of January 2023, WhatsApp is the third most popular social media platform in the world, after Facebook and YouTube.

• Will Cathcart, the head of WhatsApp at Meta, tweeted that 175 million people message businesses daily on WhatsApp. This shows how important WhatsApp is for businesses.

Firstly, you can set a welcome message to fresh leads arrive. This will help in creating a positive first impression and make the new leads feel valued. Secondly, you can set up a menu of answers to frequently asked questions to avoid manual answering to common queries. This will save time and effort for your team. You can automate all this using WhatsApp CRM Integration. By integrating WhatsApp with your CRM system, you can streamline communication with leads and provide them with quick and relevant responses. This will ultimately improve customer satisfaction and efficiency in your business operations.

One of the best features of CRM with Whatsapp integration is the ability to effectively remarket to customers without being marked as spam. Traditional email campaigns can sometimes backfire if customers feel bombarded with messages. But with Whatsapp, you have the opportunity to send appealing pictures and videos of properties directly to your customers, enticing them to rethink their decision and potentially make a purchase. By utilizing CRM Whatsapp integration, you can build strong relationships with customers and keep them engaged in a more personal and interactive way. This innovative approach to remarketing is a game-changer for businesses looking to reach their target audience in a more effective and engaging manner. By leveraging Whatsapp API as a communication channel, you can increase the chances of converting leads into sales.

In today’s digital age, businesses are constantly seeking ways to enhance customer interaction and provide personalized experiences. One effective method is through sending personalized messages directly through WhatsApp. By utilizing this popular messaging platform, businesses can engage with their customers in a more direct and meaningful way.
One way to streamline this process is by creating different templates for various types of enquiries. Whether it’s addressing fresh enquiries, following up with customers who are revisiting, or providing information to enquiries that have been closed, having tailored templates can help businesses respond promptly and efficiently. This not only improves customer satisfaction but also showcases a high level of professionalism and attention to detail. With WhatsApp’s user-friendly interface, businesses can easily connect with customers and strengthen relationships through personalized messaging.

And this is again one of the best benefit of CRM integration with WhatsApp. Integrating WhatsApp with a CRM system provides businesses with the enhanced ability to track and analyze customer engagement. Unlike email, where it’s often challenging to know if your messages have been received or read, WhatsApp integration offers automated reports and analytics that provide comprehensive insights into customer interactions. This integration allows businesses to:

• Track the number of messages delivered out of all the attempted messages.

• Monitor how many recipients have read your messages.

• Identify how many recipients have not yet opened your messages.

• Get an overview of leads that have responded or replied to your messages.

By leveraging these insights, businesses can gain a complete understanding of customer engagement and improve customer experience. Integrate WhatsApp with CRM to automate the customer support.

Getting property inquiries on non-working days? No problem! With WhatsApp integration in your real estate CRM, you can set up automated messages to respond to inquiries even when you’re not available. Draft a message like:
“We apologize for the inconvenience, but our sales team is currently unavailable. We will get back to you as soon as we are back in the office. For any urgent inquiries, please contact us Monday to Friday between 9 AM and 9 PM.”
WhatsApp will automatically send this message to inform customers about the sales team’s unavailability and guide them to reach out during working hours. This ensures that no customer inquiry goes unanswered, significantly enhancing your customer communication and satisfaction. Leverage this seamless integration for enhanced customer engagement.

If you are still stuck with CRM software without WhatsApp integration, you need to switch right away. There are n number of benefits of WhatsApp CRM integration. And there are various real estate crm software in India that provide this facility. Build Formula is one such WhatsApp-integrated CRM system that enable businesses to streamline their customer support management. Say goodbye to manual engagement strategies and hello to automation for better customer engagement.
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