Why should builders use inventory management software?

Spreadsheets are prone to human errors, duplication, and missed updates. Inventory management software like Build Formula automates tracking, ensures accuracy, provides real-time insights, and reduces the risks of overstocking or stockouts, saving both time and money.

How does Build Formula help in reducing material wastage?

Build Formula gives you real-time visibility into material movement, consumption, and stock levels across multiple sites. This ensures resources are used where they’re needed most, reducing excess storage, material damage, and unnecessary purchases.

Can Build Formula integrate with other modules of construction management?

Yes. Build Formula is not just inventory software; it’s a complete construction ERP+CRM solution. That means your inventory data connects seamlessly with procurement, project planning, finance, and even site execution for smooth end-to-end management.

Is Build Formula suitable only for large construction firms?

Not at all. Build Formula is designed to be scalable. Whether you’re handling a single housing project or multiple high-rise developments, the software adapts to your business size and complexity.

How secure are digital records in Build Formula?

All records from supplier data, purchase orders to GRNs, and inventory logs, are stored digitally in a centralised, cloud-based system. With role-based access, data encryption, and secure backups, your information remains safe, organized, and accessible anytime.

7 Proven Real Estate Marketing Tips to Grow Your Business Fast

The real estate industry is getting more competitive by the day. With new players entering the market, survival for existing ones isn’t as easy as it used to be. The silver lining? In India, demand almost always outpaces supply.

So, why do so many properties still remain unsold? The answer is outdated marketing. Relying only on brokers in 2025 is like trying to sell luxury apartments with a hand-written flyer. The gap between demand and supply won’t close on its own; it needs the right marketing push.

In this blog, we’ll share 7 proven real estate marketing tips to help you attract more buyers, sell faster, and grow your business with confidence.

7 Real Estate Marketing Strategies to Sell Properties Faster

Make an Online presence

If you are a real estate business and not showcasing your properties on social media, you are missing out on a large pool of potential buyers. Social media may not directly bring customers, but it helps build trust. Encourage your customers to share reviews and experiences online to create credibility for your business.

List Properties Online

Gone are the days when people relied only on real estate agents and brokers to buy property. Today, buyers use digital property listing platforms to compare prices, amenities, and locations before making decisions. That’s why it’s essential to list your properties on platforms like MagicBricks and Housing.com.

Get CRM Software

Why juggle scattered leads when you can manage everything on one screen? Real estate CRM solutions are designed to capture leads directly from property portals and neatly arrange them in one dashboard. A right CRM system even auto-assigns leads to your sales team and sends automated welcome messages to prospects. If you want to try one, go for Build Formula CRM software, with all the above features, and your sales team will thank you.

Build Digital Sales Pipeline

Managing leads manually can often mean calling the same uninterested person repeatedly while missing out on genuine buyers. A digital sales pipeline gives you a categorized view of hot and cold leads. You can track won and lost deals with just one click, anytime, from your phone. That’s the advantage of having a digital sales funnel.

Marketing Automation

If you are still cold-calling customers to ask about their property needs, you may already be behind your competitors. With a good real estate app, you can send automated WhatsApp messages along with brochures, prospectuses, and property videos. Personalized messages can also help you identify genuine interest based on customer responses.

Local Collaborations and Networking

Local networking remains one of the strongest strategies for the property business. Collaborate with businesses like interior designers, home stagers, movers, or landscapers who also target new homeowners and build a referral network together. Hosting events or workshops related to home buying, home improvement, or real estate investment can help you educate potential clients and expand your network. Partnering with local influencers and bloggers can also boost your visibility.

Leverage PropTech

PropTech is transforming the real estate industry in many ways. AI can be used for predictive analysis of market trends, while virtual property tours make it easier for potential buyers to view properties without visiting in person. Using such tools not only saves time but also improves the customer experience.

Start the Growth Journey of Your Real Estate Business Today

All these strategies can help you sell faster, but the real game-changer is having the right tool to put them into action. Build Formula CRM software gives you everything in one place – lead management, marketing automation, document management, reporting and analytics. With Build Formula, you save time, close deals faster, and grow your real estate business with ease. The best thing is it comes with a mobile app to let you manage your real estate business on the go. Stay organized and streamline your real estate business with Build Formula project management software.

Real Estate FAQs

Q.1. How can real estate brokers improve productivity with technology?

By using tools like cloud-based real estate software, brokers can centralize client information, track leads efficiently, and automate follow-ups. This reduces manual work and helps brokers focus more on closing deals, ultimately improving productivity.

Q.2. Is Build Formula suitable for big firms?

Absolutely. Build Formula is designed to scale with your business. Large firms with multiple projects and bigger sales teams can manage all their leads, track performance, and coordinate among team members in one centralized system—ensuring smooth collaboration and faster deal closures.

Q.3. How does digital marketing impact real estate sales?

Digital marketing helps real estate businesses reach buyers beyond local markets. With targeted ads, social media campaigns, and SEO, you can attract quality leads, showcase properties effectively, and build brand credibility, which helps you speed up the sales process.

Q.4. What is meant by cloud software?

A cloud-based CRM stores all your data in the cloud and not on any local server. It allows you to access your sales pipeline, client information, and reports anytime on your smartphone. It ensures you can access the software on any device using your login ID and password.

Q.5. How is Build Formula different from other CRM solutions?

Build Formula is tailor-made for the real estate industry. Unlike generic CRMs, it integrates directly with property portals, centralizes leads in one dashboard, and provides automation tools like instant WhatsApp follow-ups, lead auto-assignment, and detailed analytics to help real estate professionals close deals faster.